About Me

I'm Melanie Kaidan, a media and PR consultant with over a decade of experience at the intersection of journalism, marketing, and strategic communications.

My background is rooted in editorial storytelling for some of the UK's biggest media companies—The Times, The Daily Express, The Mirror, and The Telegraph—so I know exactly what makes a story land.

I also worked on brand positioning for industry giants like LEON, Quantum Mind Method, Envy Post Production, and JKS Restaurants, helping businesses and professionals find their voice, tell their stories, and make people pay attention.

Before consulting, I worked as a journalist and editor, giving me an insider’s understanding of the media landscape and what makes a story newsworthy.

I then started shifting towards PR and marketing strategy, where I specialise in building brand authority, securing impactful media coverage, and creating momentous messaging that moves the needle.

Somewhere along the way, I developed a love for the finer things in life (who hasn’t?) and naturally refined my career to focus on luxury travel, beauty, style, and high-end hospitality.

So, if your brand falls into any of those spaces, we’re speaking the same language and we’re already off to a great start!